[1. Call the meeting to order.]
[00:00:06]
WE WELCOME YOU TO THE REGULAR SCHEDULE BRIEFING SESSION.
TODAY IS SEPTEMBER 13TH, 2022.
WE DO HAVE A QUORUM OF CITY COUNCIL PRESENT.
UH, LET THE RECORD REFLECT THAT COUNCIL MEMBER GLOVER WILL NOT BE JOINING US FOR THE BRIEFING SESSION.
WE DO EXPECT HIM TO ATTEND THE REGULAR SCHEDULED CITY COUNCIL MEETING.
AND WITH THAT, WE'LL BEGIN WITH THE, UH, OFFICIALLY CALL THE MEETING ORDER.
NEXT ITEM IS CITY MANAGER REPORT.
[2. City Manager Reports: City Council Calendar/Upcoming Events City Operations Conduct a briefing to discuss items for the 7:00 p.m. regular meeting]
YOU DOING WITH CITY MANAGER? I ABOUT MAYOR GREAT UPDATE, GREAT MEETING.UM, SO GREAT THAT, UH, AND ON THE SIDE, AS WELL AS SEE SOME OF THE EARLY CUTOUTS OF PLACES FOR THE TRAIL AND WHERE THE PARK WILL GO.
SO I THINK YOU'LL REALLY ENJOY THIS, UH, THE OPPORTUNITY TO ACTUALLY SEE IT FROM, UH, FROM BEING ACTUALLY ON SITE.
OF COURSE, WE'VE APPRECIATED, UH, MELISSA FROM GIVING US OUR WEEKLY, UH, VIDEO AND, UH, DRONE OVER OVERVIEWS AND FLYOVERS, UH, PROGRESS.
THERE IS COMING ALONG REALLY VERY NICELY.
UM, JUST QUICKLY ON THE CALENDAR.
AS I HAD MENTIONED IN MY UPDATE, UH, FRIDAY OR SATURDAY, UM, SEPTEMBER AND OCTOBER ARE EXTREMELY BUSY.
WE HAVE A LOT OF BOTH ENGAGEMENT AND CITY BUSINESS, UH, TO ATTEND TO, UH, IN THE CALENDAR.
UH, SO BEGINNING, UH, THIS SATURDAY, SEPTEMBER 17TH FROM TWO TO 9:00 PM, WE'LL HAVE OUR VERY FIRST, UM, UH, CELEBRATION OF, UH, LATIN HERITAGE HERE IN CEDAR HILL.
SOMETHING THAT THE COUNCIL SPECIFICALLY SUPPORTED AND CREATED AS PART OF AN OVERALL INITIATIVE, UH, TO, UH, REACH OUT AND ENGAGE OUR, UM, OUR LATIN NEIGHBORS.
AND SO, UM, YOU'RE GONNA HAVE A BRIEFING TONIGHT, UH, BY MICHELLE HERNANDEZ TO GIVE YOU KIND OF THE, THE BIG OVERVIEW OF WHAT'S GONNA TAKE PLACE.
UH, YOU WERE VISITED A COUPLE OF MEETINGS AGO BY LEADERS AT OUR SENIOR SENATE.
SO THIS IS SENIOR, UM, SENIOR CENTER, UH, APPRECIATION MONTH.
SO THEY HAVE SEVERAL SPECIAL EVENTS TAKING PLACE OVER THE COURSE OF THE WEEK.
SO THAT'S ON YOUR CALENDAR AS WELL.
SHOULD YOU HAVE A CHANCE TO ATTEND ANY OF THEM? UM, BACK TO CITY BUSINESS ON THURSDAY, SEPTEMBER THE 22ND, UM, WE HAVE A, UH, WORKSHOP SCHEDULED AT 6:00 PM HERE IN THE MULTIPURPOSE ROOM OF THE COURTROOM, UH, TO RECEIVE AN UPDATE OF THE DRAFT, UH, MIDTOWN SMALL AREA PLAN.
SO THIS IS THE ONE THAT WE'VE BEEN WORKING ON FOR SEVERAL MONTHS, UH, UTILIZING INPUT FROM STAKEHOLDERS AND, UH, CITY LEADERSHIP ON, UH, ADDITIONAL GUIDANCE FOR THE LAND USES THAT WE EXPECT TO SEE IN THE VERY VIBRANT, UH, VIBRANTLY PLANNED MIDTOWN AREA ON, UH, SA SATURDAY, SEPTEMBER THE 24TH.
UH, WE HAVE OUR NEXT, UH, NEIGHBORHOOD WALK, UH, WITH OUR, UH, PARTNERS AT THE POLICE DEPARTMENT, PAT GROUP.
UH, THIS ONE WILL BE HIGHLIGHTING WINDSOR PARK.
AND SO WE WILL BE MEETING AT WINDSOR PARK AT, UH, 10 30.
THOSE WALK WILL OFFICIALLY BEGIN AT 11, AND WE'LL GO FROM 11 TO ONE.
UH, AT THAT, AT THAT LOCATION, WE'LL PROVIDE YOU WITH, WITH ADDITIONAL LOGISTICS AND SPECIFICS AS WE GET CLOSER TO THE EVENT ON, UH, THIRD, TUESDAY, SEPTEMBER THE 27TH, THAT'S OUR NEXT REGULARLY SCHEDULED CITY COUNCIL MEETING.
UH, THAT ONE IS ALSO THE NEXT PRESENTATION OF, UH, THE LIFETIME ACHIEVEMENT AWARD TO, UH, MISS CAROLINE MCKEE.
SO AS IS OUR CUSTOM, WE WILL, UH, CELEBRATE ON THAT DAY AND ON THAT MEETING WITH A LIGHT AGENDA AND THEN A RECEPTION TO FOLLOW THE PRESENTATION OF THIS VERY PRESTIGIOUS AWARD TO THIS, UM, VERY, UH, VERY
[00:05:01]
DESERT, UH, AWARD E ON, UH, TUESDAY, OCTOBER 4TH, UH, MOVING RIGHT ON TO, UH, THE NEXT MONTH WE HAVE NATIONAL NIGHT OUT FROM FIVE 30 TO EIGHT.AND THEN FROM WEDNESDAY THROUGH FRIDAY, WE HAVE THE TEXAS MUNICIPAL LEAGUE CONFERENCE IN SAN ANTONIO.
AND YOU COME RIGHT BACK ON FRIDAY FOR THE OLD SELLER'S REUNION, UH, FROM FIVE 30 TO EIGHT IN DOWNTOWN CEDAR HILL.
AND THEN, UH, THE MUCH ANTICIPATED RETURN TO COUNTRY DAY ON THE HILL, WHICH WILL BE SATURDAY, OCTOBER THE EIGHTH.
UM, WE'RE WORKING WITH THE MAYOR NOW TO GET, UH, SPECIFIC LOGISTICS ON, UH, WHERE THE COUNCIL NEEDS TO BE FOR THE PARADE AND LOGISTICS AROUND THAT.
AND ALSO, UH, UH, TYPICALLY YOUR PRESENCE IS REQUESTED ON THE MAIN STAGE TO, UH, TO CELEBRATE THE BEGINNING OF THAT EVENT.
AS YOU KNOW, THIS WILL BE THE FIRST TIME WE'VE DONE IT IN TWO YEARS DUE TO COVID.
AND SO WE ARE, AND THE TOWN IS VERY MUCH LOOKING FORWARD TO ENGAGING ONE ANOTHER, UH, AT THAT EVENT, UH, JUST A COUPLE OTHER THINGS TO POINT OUT MY CALENDAR SAYS IT CANCELED.
WHY DOES IT SAY CANCELED? I'M SORRY, MY CALENDAR SAYS CANCELED CO YOU'RE DOWN.
WELL, WE'LL FIG WE'LL FIGURE THAT OUT, UH, ON WHAT'S ON THE, ON THE CALENDAR.
SO IT IS DEFINITELY NOT CANCELED IF IT'S CANCELED THAT'S NEWS TO ME AND, UH, ALL THE PEOPLE THAT ARE WORKING ON IT.
SO WE'LL FIGURE OUT WHAT'S GOING ON THERE.
THANKS FOR, FOR LETTING ME KNOW.
UM, THURSDAY, OCTOBER 20TH IS A BIG DAY HERE, SO WE WILL BE HONORING, UH, THIS SERVICE AND, UH, LIFETIME WORK, UH, PRESENTED AND PROVIDED TO THIS COMMUNITY BY CONGRESSWOMAN EDDIE, BERNICE JOHNSON.
SHE WILL BE COMING, UH, TO THE GOVERNMENT CENTER HERE FOR A, UH, RECEPTION IN, UH, IN PRESENTATION OF APPRECIATION FOR ALL HER HARD WORK IN REPRESENTING OUR COMMUNITY OVER HER LONG YEARS OF SERVICE IN, UH, CONGRESS.
AND THEN ON SATURDAY, OCTOBER THE 22ND, UM, WE WILL BE HOSTING, UM, A CEDAR, A CITYWIDE, UH, CLEAN CEDAR HILL CLEANUP EVENT.
SO A LOT OF FOLKS HAVE BEEN TALKING ABOUT THE NEED TO CONCENTRATE SOME EFFORT ON JUST GENERAL CLEANLINESS HERE IN THE CITY, ESPECIALLY ALLOWED AROUND OUR NEIGHBORHOODS AND OUR, UH, VERY PRISTINE OPEN SPACES.
AND SO TO TRY TO MAKE THAT A COMMUNITY EVENT THIS EVENT HAS BEEN CREATED.
SO THERE'LL BE A BREAKFAST FROM EIGHT TO NINE.
UM, YOU REGISTER IN ADVANCE WITH A GROUP OR AS AN INDIVIDUAL, YOU MAY EITHER PICK YOUR OWN SITE TO GO AND CLEAN UP, OR YOU MAY BE ASSIGNED ONE.
SO THEY'LL BE PREPARED TO DO THAT.
UH, THEY'LL HAVE T-SHIRTS AND RESOURCES AND, AND SUPPLIES TO HELP, UH, THAT TAKE PLACE.
WE'LL COME BACK AND PICK UP THE TRASH THAT IS, UH, LEFT ON THE SIDE OF THE ROAD.
AND AGAIN, REGISTRATION FOR THAT EVENT WILL BE EASY AND WE HOPE TO HAVE A REALLY BIG TURNOUT BECAUSE WE'RE A REALLY PRETTY PLACE.
AND WE WANNA MAKE SURE THAT WE KEEP IT LOOKING THAT WAY.
ANY QUESTIONS ON THE CALENDAR? ALRIGHT, MOVING ON TO THE AGENDA FOR TONIGHT, UH, GOING TO THE REGULAR AGENDA, WE HAVE THREE PROCLAMATIONS, THE FIRST ONE DESIGNATING SEPTEMBER 15TH TO OCTOBER 15TH AS HISPANIC HERITAGE MONTH HERE IN CEDAR HILL.
ALSO A PROCLAMATION DESIGNATING SEPTEMBER 28TH IS NATIONAL GOOD, UH, NEIGHBOR DAY HERE IN CEDAR HILL AND A PROCLAMATION DESIGNATED THE MONTH OF SEPTEMBER AS NATIONAL LIBRARY CARDS.
SIGN UP MONTH HERE IN CEDAR HILL.
UH, THEN WE HAVE A HOST OF ACTIONS, UM, THAT ARE REQUIRED FOR THE FINAL ADOPTION OF OUR COMPREHENSIVE BUDGETS FOR THE NEXT FISCAL YEAR FISCAL YEAR 22 AND 23.
UH, JUST A REMINDER, THE PROPOSED BUDGET LOWERS THE TAX RATE BY ABOUT 4 CENTS AND PROVIDES, UH, THE RESOURCES TO, UH, ATTRACT AND RETAIN OUR WORKFORCE HERE AND ESPECIALLY AROUND, UH, OUR FIRST RESPONDERS AND OUR PUBLIC SAFETY PERSONNEL, UH, ADDS, UH, TWO ADDITIONAL POLICE OFFICERS TO ASSIST, UH, WITH, UH, NEIGHBORHOOD TRAFFIC SAFETY AND TRAFFIC SAFETY IN GENERAL, UH, AND THEN A WHOLE HOST OF RESOURCES APPLIED FOR, UH, NEIGHBORHOOD SERVICES AND ENGAGEMENT TO CONTINUE YOUR PRIORITIES OF THE SERVICES TO OUR COMMUNITY.
UH, SO TONIGHT WE HAVE A PUBLIC HEARING ON THE TAX RATE, THE PUBLIC HEARING ON THE BUDGET, THE COUNCIL WILL CONSIDER THE ORDINANCE ADOPTING, UH, THE OPERATING BUDGETS, AN AN ORDINANCE ADOPTING THE CAPITAL, UH, BUDGETS, UH, AND THEN AN ORDINANCE, UH, LIVING AND ADOPTING THE TAX RATE AS WELL AS A SECOND ORDINANCE.
THAT RATIFIES THE ACTION THAT YOU PREVIOUSLY TOOK ADOPTING THAT TAX RATE AS PROPOSED.
UH, THEN WE HAVE FIVE PUBLIC HEARINGS ASSO ASSOCIATED WITH ADOPTION OF OUR PUBLIC IMPROVEMENT DISTRICTS HERE IN THE CITY, UH, WHICH INCLUDE, UM, A PUBLIC HEARING, UH, CONSIDERATION OF THE BID.
UH, BOARD'S FIVE YEAR PLAN AS WELL AS THEIR BUDGET FOR FISCAL YEAR 22 AND 23.
AND WE'LL DO THAT FOR ALL FIVE OF OUR PITS.
UH, WE HAVE SEVERAL ITEMS ON CONSENT AGENDA,
[00:10:01]
INCLUDING THE MINUTES, A FINAL PAYMENT PACKAGE FOR THE VALCON TRAIL, SOMETHING THAT WE WILL BE EXCITED TO, UH, CUT THE RIBBON ON LATER THIS FALL, UM, A REGULATORY SERVICES AGREEMENT WITH THE TRINITY RIVER AUTHORITY AND THEN A RESOLUTION ASSOCIATED WITH APPROVING THE ASSIGNMENT OF PRIVATE ACTIVITY, BOND AUTHORITY FOR THE TEXAS DEPARTMENT OF HOUSING AND COMMUNITY AFFAIRS.ON BEHALF OF THE NORTH CENTRAL TEXAS HOUSING FINANCE CORPORATION.
I SAID, SEVERAL OF YOU HAVE ASKED ME, HEY, WHAT THE HECK IS THAT? WE HAVEN'T SEEN THIS IN A WHILE.
UH, SO WE HAVE IN THE, UH, IN OUR AUDIENCE TODAY, MR. MARK MALVO, WHO IS AN ATTORNEY WITH THE NORTH CENTRAL TEXAS HOUSING FINANCE CORPORATION.
AND HE'S AGREED TO COME AND GIVE YOU JUST A VERY QUICK LITTLE SNIPPET ABOUT WHAT THIS ACTION DOES AND THAT WHAT WE'LL BE USED FOR GOOD EVENING.
GOOD EVENING, CITY COUNCIL, GOOD EVENING, MAYOR CITY COUNCIL MEMBERS.
MY NAME IS MARK MALVO, UM, BOND COUNCIL TO THE NORTH CENTRAL TEXAS HOUSING FINANCE CORPORATION.
I WAS ASKED TO GIVE A, UH, DESCRIPTION OF WHAT WE'RE DOING.
UM, THE TAX CODE ALLOWS FOR THE ISSUANCE OF BONDS TO BE USED TO FINANCE, UM, MORTGAGE LOANS TO FIRST TIME HOME BUYERS.
UM, NORTH CENTRAL TEXAS, UH, IS REPRESENTED BY 10 ENTITIES, INCLUDING, UH, THE CITY OF CITY CEDAR HILL.
UM, AND WE, THEY, UH, HAVEN'T DONE ONE OF THESE TYPES OF TRANSACTIONS IN, UM, SINCE PROBABLY AROUND 2007 OR 2006, IF MY RECOLLECTION IS RIGHT.
UM, UH, SO THIS ABILITY TO ISSUE BONDS THAT WILL THEN FINANCE, UH, FIRST TIME HOME BUYER MORTGAGE LOANS HAS BEEN AROUND, BUT WE HAVEN'T USED IT BECAUSE OF THE ECONOMICS AND SCALE.
UM, A LOT OF LOCAL HOUSING FINANCE CORPORATIONS LIKE THIS ONE HAVE BASICALLY NOT BEEN ABLE TO, UH, FULLY UTILIZE IT BECAUSE YOU REALLY DON'T HAVE THE RESOURCES BEHIND IT TO MAKE IT AVAILABLE WHAT YOU HAVE DONE SEEN IN THE LAST 10 YEARS OR SO.
IT WAS LIKE ONLY LARGE INSTITUTIONS LIKE THE TEXAS DEPARTMENT OF HOUSING AND COMMUNITY AFFAIRS ARE ABLE TO HAVE THE RESOURCES, THE STAFFING, AND MORE IMPORTANTLY, THE MONEY TO MAKE THESE PRODUCTS, UH, UM, WORK AS A RESULT, LOCAL HOUSING FINANCE CORPORATIONS HAVE BEEN GIVEN, GIVEN AN OPPORTUNITY ASSIGN THAT AUTHORITY THAT THEY WOULD OTHERWISE HAVE TO THE TEXAS DEPARTMENT OF HOUSING AND COMMUNITY AFFAIRS AS A RESULT, AS OPPOSED, UM, BECAUSE OF THIS ASSIGNMENT, TDH A WOULD ADD THIS TO THEIR, UH, UH, PORTFOLIO OF BONDS THAT THEY CAN ISSUE.
AND IT'D BE SPECIFICALLY FOR THE AREA OF NORTH CENTRAL TEXAS WITH THE SPONSOR AMENITIES.
SO IN EFFECT, UM, SOMETHING THAT YOU HAVEN'T DONE IN A LONG TIME, BECAUSE A SCALE WILL THEN BE AFFORDED TO YOU AND THEY WILL ACTUALLY ISSUE BONDS ON OUR BEHALF AND USE IT TO FINANCE.
FIRST TIME HOME BUYER, UH, A HOME BUYER LOANS ALONG WITH CLOSING COSTS, UM, ASSISTANCE AND DOWN PAYMENT ASSISTANCE.
SO AGAIN, THIS IS AN OPPORTUNITY FOR THE HOUSING FINANCIAL CORPORATION TO DO SOMETHING AND TO PROVIDE SOMETHING TO ITS RESIDENTS THAT IT HASN'T BEEN ABLE TO DO FOR A VERY LONG TIME.
HOPEFULLY THAT'S A 10,000 LEVEL EXPLANATION OF WHAT'S GOING ON.
HAPPY TO ANSWER ANY QUESTIONS.
SO HOW IS THAT INFORMATION COMMUNICATED TO, UH, GET THE WORD OUT TO PEOPLE THAT MIGHT WANT TO TAKE ADVANTAGE OF THIS PROGRAM? UM, TD H C A, IF YOU LOOK ON THEIR BO UH, ON THEIR WEBSITE PROBABLY PROVIDES A LOT OF, I DON'T WANNA SAY PROBABLY THEY DO PROVIDE A LOT OF INFORMATION AS TO HOW, UH, YOU CAN AVAIL YOURSELF TO THESE, UM, UH, FIRST TIME HOME BUYER, MORTGAGE LOANS.
HOWEVER MANY TIMES WHAT'S HAPPENS IS, UH, THEY USUALLY BASICALLY USE, UM, UM, LENDERS.
SO IT'S NOT BASICALLY, IT'S NOT THE POTENTIAL HOME BUYER THAT ACCESSES THIS OPPORTUNITY.
IT'S USUALLY THE BUILDER IN LENDERS THAT ARE BASICALLY PART OF THAT TOOL OF THINGS THAT THEY CAN PROVIDE, UM, PROVIDE HOME BUYERS.
ANY OTHER QUESTIONS? UM, YOU MENTIONED, UH, BUILDERS, UM, LOOKS LIKE WE'RE GONNA HAVE, I GUESS, UM, UH, SOME NEW DEVELOPMENT'S GONNA BE COMING UP HERE PRETTY SOON.
UM, DEPENDING UPON HOW MUCH THEY ARE QUALIFIED FOR, I DON'T KNOW HOW WE'LL BE ABLE TO BE ABLE TO GET THAT ACCESS, UH, TO THEM.
UH, ARE THERE ANY OFFSETS, HUH? UM, WHICH ONE? OH, OKAY.
ALL WELL, WE GOT REPRESENTATIVES DOWN THERE THEN.
WELL, I, I CAN CHECK WITH MY COUNSEL.
ALL RIGHT, APPRECI, APPRECIATE YOU COMING.
THANKS FOR YOUR TIME MAYOR THAT, UH, WE HAVE ONE ITEM ON THE REGULAR AGENDA AND THAT'S THE CONSIDER THE REAPPOINTMENT OF DR.
GREG SHALIN IS OUR ALTERNATE JUDGE FOR THE CITY HELD MUNICIPAL COURT.
WE CAN GO TO THE BRIEFING SESSION UNLESS THERE ARE ANY QUESTIONS.
ARE THERE, UH, ANY ITEMS TO BE REMOVED ON CONSENT? ALL RIGHT.
ANY QUESTIONS FOR CITY MANAGER? GREAT.
[3. Update on Latinfest.]
ON THE, UH, I SEE RUSS COMING UP.ARE YOU, YOU, YOU UPDATING LANDFILL? I AM ACTUALLY GOING TO INTRODUCE MICHELLE.
[00:15:01]
FIRST THING I'D LIKE TO SAY IS, UM, IN THE MIDST OF MICHELLE HERNANDEZ, PLANNING WITH THE REST OF THE CITY, UM, THIS FESTIVAL, UM, SHE RECEIVED HER DESTINATION MARKETING CERTIFICATION OKAY.THE OTHER THING THAT I'M GONNA BRAG ON IS THIS IS THE FIRST TIME IN MY CAREER THAT WE HAVE A FESTIVAL THAT HAS RAISED PRIVATE DOLLARS OVER HALF OF THE BUDGET.
AND THE FIRST TIME WE HAVE SOLD OUT ALL THE BOOTHS FOR A FIRST TIME EVENT.
SO WITH THAT, HERE IS MICHELLE.
AND SHE WILL TAKE YOU THROUGH THE EVENT.
UM, GOOD EVENING CITY COUNCIL MEMBERS.
AND I JUST WANTED TO KIND OF GIVE YOU AN UPDATE.
WE'RE VERY EXCITED, UM, ON THIS CITY EFFORT, THROUGH ALL THE HELP OF ALL THE DEPARTMENTS AND THANKS TO YOU AS A COUNCIL TO HELP GIVE US THE OPPORTUNITY TO HAVE THIS EVENT.
WE'RE VERY APPRECIATIVE OF THAT.
AND I'M VERY APPRECIATIVE OF ALL OF MY FELLOW DEPARTMENTS THAT HAVE HELPED THIS COME TOGETHER AND BE A VISION.
AND NOW SOMETHING THAT'S HAPPENING ON SATURDAY
SO I WANTED TO KIND OF GO THROUGH AND GIVE YOU AN UPDATE OF KIND OF WHAT WE'VE DONE THROUGH THIS, THE CLEAR.
SO, UH, ONE, I JUST WANNA GIVE YOU A LITTLE BIT OF A BACKGROUND OF KIND OF HOW THIS HAS COME ABOUT.
SO I WANTED TO KIND OF LET EVERYBODY KNOW THAT THIS WAS A CITY COUNCIL IDENTIFIED ITEM THAT WAS BASED ON THE GROWING LATINO COMMUNITY, UM, IN CEDAR HILL AND BECAME A PRIORITY INITIATIVE IN THE, UH, BUDGET THIS CURRENT BUDGET YEAR.
AND SO I KNOW A LOT OF THE SENSES SHOWED THAT OVER 26% OF CEDAR HILL IS HISPANIC.
AND WITH THAT, IT'S ONE OF THOSE THINGS WHERE WE WERE LOOKING AT SOMETHING TO TRY AND CELEBRATE THE DIVERSITY THAT WE HAVE IN CEDAR HILL.
AND THROUGH HAVING THIS FESTIVAL, WE COULD SHOW THAT, UH, WE SUBMITTED A PROGRAM FOR LATIN FEST, UM, TO PRESENT THIS AS AN INAUGURAL EVENT THAT WE HOPEFULLY WILL HAVE ON AN ONGOING BASIS.
AND MANY PEOPLE HAVE ASKED US IF WE ARE, AND WE DO WANNA CELEBRATE ALL COUNTRIES OF LATIN AMERICA TO CELEBRATE ALL THE DIVERSITY THAT IS ALL AROUND, BECAUSE WE DON'T WANT PEOPLE TO THINK THERE'S ONLY ONE TYPE OF LATIN AMERICAN COUNTRY THAT IS VERY DIVERSE AND THERE'S VERY DIFFERENT CULTURES, UM, THROUGHOUT ALL THE COUNTRIES.
SO, UH, THANKS TO YOU, CITY COUNCIL, YOU ADOPTED LATIN FEST IS A TOP PRIORITY AND INCLUDED IT IN THE BUDGET.
AND YOU ALSO HAVE APPOINTED A LATINO OUTREACH GROUP THAT HAS BEEN VERY HELPFUL WITH INPUT IN THE ENGAGEMENT EFFORTS, AND THEY ARE ALSO VOLUNTEERING, UH, FOR THE EVENT.
SO WE'RE VERY APPRECIATIVE OF THEIR, UM, PARTICIPATION, UH, TO HELP US SUCCEED.
I DID WANNA POINT OUT THESE ARE OUR MAJOR SPONSORS.
ALL OF THESE SPONSORS DID DONATE OVER $3,000, UH, WITH OUR BIGGEST SPONSOR BEING ECONOMIC DEVELOPMENT, WHO NOT ONLY THROUGH MONETARY FUNDS, THROUGH AN IMMENSE AMOUNT OF SWEAT EQUITY, WHO'S BEEN VITAL IN HELPING ME, UM, WORK WITH THE COMPANY SET APPOINTMENTS, AS YOU CAN SEE, A LOT OF OUR COMPANIES ARE FROM THE BUSINESS PARK.
SO WE ARE SHOWING HOW WE'RE BEING A LITTLE DIFFERENT AND SHOWING THAT THE MANUFACTURING AND THE THINGS THAT ARE ACTUALLY MADE IN CEDAR HILL ARE GONNA BE HIGHLIGHTED AS WELL AS THESE COMPANIES ARE ALSO PROVIDING OPPORTUNITIES FOR JOBS AS THEY WILL BE HIRING AND DOING INTERVIEWS IN THEIR BOOTHS AT LATIN FEST.
SO NOT ONLY ARE WE TRYING TO SHOW OFF THE COMPANIES AND THE BUSINESSES THAT WE HAVE IN THE CITY, BUT WE'RE ALSO TRYING TO PROVIDE OPPORTUNITY FOR PEOPLE TO BE EMPLOYED IN CEDAR HILL.
AND HOPEFULLY THAT LEADS TO THEM MOVING HERE BECAUSE THEY HAVE A JOB HERE.
UH, SO WE DO HAVE, UM, AND MARINO LAKE, WHO'S A BIG, UH, PARTNER FOR THE DOWNTOWN PROJECT AND, UH, RESOURCE ONE, UM, THAT CAME ON BOARD AND THEY ACTUALLY SPONSORED OUR ONE, UH, PASSPORTS THAT I'LL SHOW YOU A LITTLE BIT LATER.
AND THESE ARE SMALL BUSINESS PARTNERS AND WITH SMALL BUSINESSES TRYING TO RECOVER FROM COVID AND TRYING TO COME BACK AND BOUNCE BACK, THESE COMPANIES ACTUALLY CAME OUT IN ONE, JUST FLAT OUT, SAID THEY WANTED TO SUPPORT THIS EVENT.
SO SOME OF THEM DIDN'T EVEN WANNA JUST DO A BOOTH.
THEY ACTUALLY DID A LARGER SPONSORSHIP TO SHOW THEIR SUPPORT FOR THE EVENT.
SO WE WERE VERY APPRECIATIVE OF THEM, UM, TO SHOW THEIR SUPPORT.
ONLY TWO OF THEM AREN'T IN CEDAR HILL.
UH, SO WE DO, UH, WANNA SHOW THAT THROUGH THE SPONSORS AND THE BUSINESS PARTNERS, THIS IS A HUGE COLLABORATION OF CEDAR HILL BUSINESSES THAT HAVE COME TOGETHER TO MAKE THIS EVENT HAPPEN.
THIS, I JUST WANNA KIND OF SHOW A LITTLE LAYOUT OF HOW WE HAVE THE FESTIVAL, IF YOU KIND OF SEE ON THE LEFT SIDE WITH THE KID ZONE AND THE SMALL STAGE IN THE BUSINESS EXPO, THAT WILL BE DURING THE DAY.
SO PRETTY MUCH DURING THE HOURS OF ABOUT TWO TO FIVE, A LITTLE BIT THROUGH SIX O'CLOCK, UM, WE'RE GONNA HAVE ALL THE BOOSTS AND WE HAVE A KIDS' AREA WE'VE GOT INFLATABLES, AND I'LL GO A LITTLE BIT MORE INTO DETAILS OF WHAT WE'RE OFFERING, BUT THIS KIND OF SHOWS YOU AN OUTLINE OF HOW WE HAVE THE EVENT SET UP.
THIS IS ONE OF THE FEATURES THAT I WAS KIND OF EXCITED ABOUT.
WE HAVE A PAPER PASSPORT, AND WE'RE ACTUALLY TRYING TO SHOW HOW WE'RE KIND OF TRAVELING
[00:20:01]
THROUGH, UH, THE DIFFERENT COUNTRIES.NOT ONLY IS THIS A BOOK THAT SHOWS ALL OF THE BUSINESSES THAT ARE IN THE VENDOR EXPO, BUT, UM, WHEN THEY'RE GOING THROUGH THE VENDOR EXPO, WE DO HAVE COUNTRY DISPLAY BOARDS THAT HAVE 15 IN ENGLISH AND 15 IN SPANISH THAT GIVE THREE FUN FACTS OR THREE FACTS ABOUT DIFFERENT COUNTRIES THAT WE'VE BEEN.
UM, WE ACTUALLY WENT TO THE LATINO OUTREACH GROUP FOR THEIR INPUT TO CHOOSE THE 15 COUNTRIES.
SO THEY GET, WE DID THE TOP FIVE THAT ARE FOUND IN CEDAR HILL, AS WELL AS ADDED 10 ADDITIONAL ONES.
AND THE LATINO OUTREACH GROUP GAVE THEIR INPUT AND KIND OF LET US KNOW THOSE ARE THE ONES WE LIKE TO FOCUS ON.
SO BASED ON THAT, WE DID MAKE DISPLAY BOARDS TO SHOW PEOPLE A LITTLE BIT OF INFORMATION ABOUT POPULATION PRESIDENT, THEIR CURRENCY, AND SOME FACTS ABOUT THEIR COUNTRY.
SO PEOPLE NOT ONLY COME TO THE EVENT, UM, TO ENJOY IT, BUT THEY COULD ALSO LEARN ABOUT DIFFERENT COUNTRIES.
AND THIS KIND OF GOES THROUGH A RUNDOWN OF THE DAY.
SO WE'RE STARTING AT TWO O'CLOCK AND ONE OF OUR SPONSORS MJB WOOD IS INTRODUCING OUR AZTEC DANCERS.
AND IF YOU CAN SAY THEIR NAME AT MORE POWER TO YOU, CUZ
UM, AND THEN AT 3:00 PM, WE DO HAVE AMANDA LAKE WHO IS INTRODUCING OUR MARIACHI.
AND THEN WE HAVE A FLAMINGO DANCER, UM, WHO HAS HER OWN GUITARIST AND POSSIBLY A RESIDENT FLAMINGO DANCER THAT WOULD BE, UM, POSSIBLY JOINING HER.
AND THEY'RE BEING INTRODUCED BY OUR SPONSOR DELTA STEEL AND ALL OF THESE INTRODUCTIONS.
UH, WE HAVE REQUESTED THEM BE DONE.
UH, ONE PERSON DO IT IN ENGLISH OR THE SAME PERSON, BUT BEING INTRODUCED IN ENGLISH AND IN SPANISH.
AND THIS KINDA SHOWS YOU ONE OF OUR, UH, NEW FEATURES THAT WE HAD ADDED LATER WAS OUR HOT SAUCE CONTEST.
SO WE HAVE TWO HOURS OF TASTING AND VOTING THAT WOULD BE HAPPENING THROUGH THE PUBLIC.
THE BOOTH IS SPONSORED BY EDC AND THE CHIPS ARE SPONSORED BY ON THE BORDER.
UM, THE NEW ONE IN CEDAR HILL.
THEY CAME ON BOARD TO, UH, HELP US AND ALLOWING THE PEOPLE TO TASTE THE HOT SAUCE
SO THIS IS ACTUALLY INCLUDING BUSINESSES, UH, CITY DEPARTMENTS, AND NONPROFITS.
AND WE DO REALLY, UM, AND APPRECIATE THE FACT THAT CITY DEPARTMENTS, WE HAVE A COUPLE CITY DEPARTMENTS AT THE BOOTH, BUT WE DO HAVE A LOT OF CITY DEPARTMENTS, STAFF THAT ARE HELPING US IN VOLUNTEERING, UH, TO HELP US DO THE EVENTS.
SO I'M VERY APPRECIATIVE OF THEIR SUPPORT OF THAT.
AND THEN WE DO HAVE A KID ZONE WHICH GOT, UH, SIX INFLATABLES AND THEN PARKS IS HELPING US BRING OUR BIG SANDPIT.
UH, SO WE CAN HAVE SOME BEACH TOYS AND STUFF FOR THE KIDS TO PLAY AT.
SO THEY HAVE A LOT OF FUN, UH, DURING THE EVENT.
AND THEN WE GO AT THE FIVE O'CLOCK HOUR.
UM, RENOSO, WHO'S GONNA KICK US OFF AT FIVE O'CLOCK, UM, TO KIND OF HAVE A LITTLE BIT OF A, KIND OF A TRANSITION FROM THE SMALL STAGE AND THE KID ZONE AREA TO THE AMPHITHEATER.
UH, WE DO HAVE TWO LARGE, UH, BANNER DISPLAYS AND ACTUALLY JUST, EVEN FOR VISUALS, ALL OF OUR SIGNAGE ARE 21 FOOT SCAFFOLDS, UH, THAT WE ACTUALLY HAVE BANNERS, UM, AND DISPLAYING OUR SPONSORS AND ON THE SIDES OF THE SCAFFOLDS HAS ALL OF OUR FLAGS WITH THE COUNTRY NAMES ON THEM.
SO PEOPLE CAN REALLY SEE ALL THE DEDICATION WE HAVE TO THOSE 15 COUNTRIES.
AND THEN WE HAVE FUSION LATINA WHO IS A SALSA, UH, KUMBIA BAND TO KIND OF KICK OFF AND KIND OF START, START THE PARTY GOING FOR US AND GET THE ENTERTAINMENT GOING.
AND THEN AT SIX O'CLOCK WE DO HAVE 30 MINUTES OF INTERMISSION TO KIND OF GO BETWEEN FUSION LATINA AND THE SELENA TRIBU BAN, WHO IS OUR HEADLINER, WHO WILL BE INTRODUCED BY NONE OTHER THAN OUR MAYOR.
SO HE WILL BE, UH, INTRODUCING OUR HEADLINER AND HELPING US TO REALLY FO WE DO HAVE A LOT OF I'VE SEEN ON CEDAR HILLEN.
I'VE SEEN SOME PEOPLE WHO'VE JUST REACHED OUT AND THEY'RE MAKING CLOTHES FOR SELENA, UH, THE SELENA PART OF THE SHOW.
SO WE'RE VERY EXCITED ABOUT THE, UM, EXCITEMENT THAT IT HAS FOR SELENA TRIBUTE AND AT SEVEN 20, THEY DO HAVE A 10 MINUTE INTERMISSION.
SO WE DO HAVE SOME MUSIC THAT WILL BE DURING THAT TIME.
AND THEN THEY DO HAVE ANOTHER HOUR AT SEVEN 30.
SO ESSENTIALLY THE EVENT WRAPS UP ABOUT EIGHT 30, BUT JUST AS LONG AS IT TAKES EVERYBODY TO KIND OF GET OUT OF VALLEY RIDGE, THIS KIND OF JUST SHOWS YOU A LITTLE BIT OF THE MARKETING THAT HAS GONE INTO THIS.
UH, WE'VE HAD, UH, SUPPORT FROM CITY COMMUNICATIONS.
SO THROUGH THE FACEBOOK EVENT THAT WE DO HAVE OVER 2100 PEOPLE THAT HAVE RESPONDED INTERESTED GOING, UM, SHARED, UH, WE'VE GOT A LOT OF RESPONSE FROM THAT, UH, PROGRAMMATIC MARKETING, WHICH BASICALLY WE DO.
UM, I DID HIRE A COMPANY WHO PUT US ON WEBSITES.
SO BASICALLY PROGRAMMATIC DISPLAY ADS, OR BASICALLY JUST LIKE IF YOU KIND OF SEE LIKE A CNN WEBSITE OR SOMETHING, YOU SEE KIND OF FLASHING ADS ON THE SIDE, THOSE ARE THE ADS THAT WE HAD GOING FOR TWO MONTHS.
AND BASED ON THAT, UM, AN AVERAGE CLICK THROUGH RATE, WHICH BASICALLY JUST MEANS THE AVERAGE OF SOMEBODY ACTUALLY CLICKING ON AN AD IS ABOUT 0.2 TO 0.3% ON OUR ADS.
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ON OUR ADS AND WE HAD OVER 315,000 IMPRESSIONS IN THAT TWO MONTHS TIME.SO BASICALLY THAT MEANS IT WAS SHOWN ON PEOPLE'S WEBSITES OVER 315,000 TIMES.
WE PARTNERED WITH THE SPONSORS AND VENDORS, ALL OF THE VENDORS, UM, WITH THE SENT, WHEN THE EMAIL OF THEIR BOOTH LOCATION WERE SENT A VIDEO YOU'LL BE SEEING, UM, AND A LINK TO OUR EVENTS.
SO THEY CAN BE PROMOTING THE EVENTS AND SAYING, THEY'RE APOLOGIZE.
UM, SO THAT THEY CAN SAY THAT THEY'RE GONNA BE AT THE EVENT.
UM, THEN THEY'RE KIND OF PROMOTING IT THEMSELVES.
SO WE'RE ASKING THEM TO PROMOTE ON THEIR PLATFORMS. AND THEN THIS ALSO IS, UM, THE ADS THAT WE HAVE.
SO BASED ON THE ADVERTISING THAT WE ALREADY DO THROUGH VISIT, UH, WE HAVE TEXAS MONTHLY, TEXAS HIGHWAYS AND TEXAS EVENTS MAGAZINES THAT WE'VE HAD ADS IN ALL OF THOSE THROUGH THE LAST FEW MONTHS.
UH, WE DID DO THE INSIDE COVER AD FOR SOUTHWEST.
NOW THAT CAME OUT THIS MONTH AND, UH, FOCUSED DAILY NEWS TO HAVE A REPORTER THAT DID A DIGITAL ARTICLE ABOUT US ON THEIR WEBSITE.
SO HE DID, UM, PUBLISH THAT, UH, THROUGH THEIR WEBSITE.
SO ON THE GOOGLE MAPS, WE ACTUALLY HAVE A VISIT LISTING ON THERE.
AND WE DID POST THAT AND WE WILL GET SOME INSIGHTS ON THAT.
UM, THE AVE PARKS DEPARTMENT, UH, GAVE US A FULL PAGE AD ON THEIR ADVENTURE GUIDE THAT WENT OUT TO ALL OF THE CITY AND THEIR DISTRIBUTION.
AND THEN WE DID HAVE, UH, LOUIS WHO FROM THE ECONOMIC DEVELOPMENT HAS BEEN VERY VITAL IN HELPING ME GET THE NAME OUT, HAS BEEN TAKING OUR PHYSICAL POSTERS TO RESTAURANTS AND EVENT AND STORES TO PROMOTE THE EVENT SO THAT WE HAVE SOME EXPOSURE IN CEDAR HILL AS WELL AS OUTSIDE CEDAR HILL.
AND THEN WE HAVE HAD NEWSLETTER ADVERTISING, UH, THROUGH CEDAR HILL CHAMBER, CEDAR HILL ISD NEWSLETTERS, UH, BEST SOUTHWEST, UH, SENT OUT AN EMAIL THAT HAD THE EVENT GREATER DALLAS, HISPANIC CHAMBER, AND, UM, AMERICA'S CHAMBER OF BUSINESS THAT HAVE BEEN PROMOTING IT FOR US.
SO THIS IS OUR VIDEO THAT WE JUST GOT DONE.
ACTUALLY, THE VOICE IS OUR DJ THAT WOULD BE DOING THE MUSIC NAME'S MODY.
SO I WANTED TO PLAY THAT FOR YOU.
IT'S LATIN FAST CELEBRATION IN CEDAR HILL TO KICK OFF HISPANIC HERITAGE MONTH, A FREE EVENT, CELEBRATING 15 LATIN AMERICAN COUNTRIES THROUGH LIVE ENTERTAINMENT, KID ZONE, FOOD TRUCKS, VENDOR EXPO, AND HOT SAUCE.
CONTESTS LIVE ENTERTAINMENT INCLUDES INDIGENOUS ASSET DANCERS, MARIACHI, FLAMENCO, DANCING, AND SALSA, SAN KUYA MUSIC FROM FUSION LATINA, AND A TWO HOUR TRIBUTE TO THE QUEEN OF PEJA.
SALITA THE SALITA FOREVER TRIBUTE WITH DJ MEAN MAORI.
THE VENDOR EXPO WILL SHOWCASE LOCAL BUSINESS PRODUCT SERVICES IN CUISINE.
IT'S OUR HAPPENING SATURDAY, SEPTEMBER 17TH AT VALLEY RIDGE PARK, 28 50 PARK RIDGE DRIVE IN CEDAR HILL.
AND SO LASTLY, THAT KIND OF CONCLUDES THE INFORMATION ON THE EVENT.
I WANNA THANK YOU FOR HELPING US HAVE THIS BE A VISION TO SOMETHING THAT'S COMING TO FRUITION THIS WEEKEND.
WE'VE DONE A LOT OF HARD WORK TO TRY AND MAKE IT A SUCCESS, NOT ONLY FOR US, BUT ESPECIALLY FOR YOU.
AND I DO WANNA DO A BIG THANK YOU TO THE CITY DEPARTMENTS THAT HAVE REALLY HELPED PULL THIS TOGETHER AND ADMINISTRATION WHO HAVE BEEN SUPPORTIVE, UH, TO HELP US BRING THIS EVENT TOGETHER AND MAKE CEDAR HILL LOOK GREAT.
WELL, WE ARE DEFINITELY LOOKING FORWARD TO SATURDAY.
CAN'T BELIEVE IT'S JUST RIGHT AROUND THE CORNER.
YOU'VE BEEN PLAYING THIS FOR A LONG TIME.
ARE THERE ANY QUESTIONS, COMMENTS FROM, UH, THE COUNCIL? UM, ONLY QUESTION I HAVE THAT YOU DIDN'T HAVE ON HERE.
HOW LONG IS YOUR KID ZONE? WHAT'S THE, UH, TWO TO SIX.
AND BASICALLY WE DON'T WANT IT TO BE WHEN IT'S KIND OF DARK, BUT WE ALSO WANT THEM TO KIND OF MOVE INTO THE SELE.
WELL, THANK YOU REALLY APPRECIATE IT.
IS THERE A CONSUMPTION LIMIT ON THE HOT SAUCE THAT AS MUCH AS THEY PROVIDE, I GUESS, YOU KNOW, I CHALLENGE YOU, MR. UM, ALRIGHT, COUNCIL.
WELL, UH, I GUESS THAT CONCLUDES OUR, UH, BRIEFING SESSION.
SO I ENTERTAIN A MOTION TO ADJOURN, MOTION TO ADJOURN, BILL, A MOTION.
DO SECOND, SECOND COUNCIL MEMBER HAYDEN, NON MOTION ON PLEASE RAISED RIGHT HAND.
AND WE ARE ADJOURNED 6 59 AT THE.